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“It’s Never Too Late To Be What You Might Have Been”-George Eliot
A DECISION-MAKER PERSPECTIVE
A strong résumé isn’t about saying everything. It’s about saying the right things, in the right order, for the right audience. This work is grounded in how hiring decisions are actually made:
→ What stands out when time is limited
→ What signals readiness versus potential
→ What differentiates a capable candidate from a compelling one
That perspective allows us to position your experience in a way that increases interest, confidence, and
follow-through.
ABOUT IMAGEMAKERS
For more than 15 years, Linda Lupatkin has helped professionals across industries reposition their experience for competitive roles. Clients range from senior individual contributors and managers to directors, vice presidents, and executives. Many come in with strong backgrounds that simply aren’t landing. Linda focuses on uncovering what’s most impressive, most relevant, and most persuasive — and making sure it’s seen.
WHAT CLIENTS EXPERIENCE
→ Clearer articulation of their value
→ Stronger response from hiring teams
→ More focused, higher-quality conversations
→ Increased confidence in how they’re presenting themselves, This isn’t about chasing attention. It’s about earning it.
Getting Started
If you’re preparing for a career move and want your résumé to reflect the full strength of your experience, you can review the services and process outlined on this site. From there, we can determine whether it’s a fit.
IMAGEMAKERS ACHIEVEMENTS
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INDUSTRIES
CLIENT SUCCESS
“After I brought Linda onto the team, I got immediate hard bites, and within 3 months was a new Vice President - I would never have been half as successful without Linda.””
“The result was two job offers within the same day.”
“Within hours of updating my LI profile, I had companies proactively reaching out to me… within a few weeks, I accepted an outstanding offer for a CTO role.”
“Immediately, retained search firms started to contact me for C-level/VP HR opportunities. It was the best investment I made and enhanced my career.”
“Linda crafts resumes that are not only tailored to your goals but also optimized to get past screening systems and land interviews… her coaching, responsiveness, and genuine willingness to answer questions set her apart.”
“I handed Linda my hodgepodge of experience, and she crafted a strong and compelling resume that tied everything together… This resume was absolutely the linchpin in my recent acceptance of a role that is absolutely the perfect fit.”
“Her resume expertise played a pivotal role in helping me land my latest position… Linda demonstrated a deep understanding of how to craft a resume that not only highlights technical depth but also tells a compelling career story.”
Career Positioning
Making experience compelling, not just complete, Career positioning is about turning experience into a story that decision-makers care about. Most résumés accurately describe what someone has done. Very few make a clear case for why it matters. That’s the difference this work addresses.
What Positioning
Actually Means
Career positioning focuses on:
→ Identifying the accomplishments that signal value, judgment, and impact
→ Connecting those accomplishments to the roles you’re targeting
→ Presenting your experience in a way that’s easy to understand and hard to overlook. The goal isn’t polish or self-promotion. It’s marketability.
Why This Matters
Hiring decisions are made quickly and comparatively. Positioning ensures the right parts of your background stand out when it counts.
This approach helps professionals who:
→ Have strong experience that isn’t landing
→ Are changing roles, industries, or direction
→ Want to compete more effectively without exaggeration
How It Fits The Work Here
Career positioning is the foundation behind every résumé, bio, and profile created at Imagemakers, Ink.
It’s what ensures your materials don’t just look good, but do their job.
Next Steps
If you’re preparing for a career move and want your experience to make your case in the strongest possible way, review the services and process outlined on this site to see if it’s a fit.
SERVICES
Career materials that make experience marketable
Most people come here looking for a résumé.
What they usually need is help shaping a clear, compelling narrative that decision-makers recognize and respond to.
All services at Imagemakers, Ink are built on career positioning, identifying what matters most in your experience and presenting it in a way that supports the roles you want next.
RÉSUMÉS
Strategic Résumés For Career Transitions
COVER LETTERS
Context When Context Matters.
BIOGRAPHIES
Professional bios for leadership and credibility
LINKEDIN PROFILES
Profiles That Support Evaluation, Not Distract From It
COACHING & STRATEGY
Navigating The Human Side Of The Search
RÉSUMÉS
Strategic résumés for career transitions
A résumé should do more than summarize your background. It should make a strong case for why you’re a credible, relevant candidate. Our Résumés focus on:
→ Drawing out accomplishments that signal scope, judgment, and results.
→ Prioritizing what will matter most to hiring managers.
→ Creating a clear narrative that stands up to real screening.
Each résumé is developed from scratch, based on your experience and direction, not templates or trends.
COVER LETTERS
Context when context matters
Cover letters are used selectively, when explanation or positioning adds value. They are most effective for:
→ Career changes or lateral moves.
→ Non-linear backgrounds.
→ Senior roles where motivation and fit matter.
When used, cover letters reinforce the résumé narrative rather than repeat it.
BIOGRAPHIES
Professional bios for leadership and credibility
Bios are useful when your background needs to be understood quickly and at a higher level. They are commonly used for:
→ Executive and leadership roles.
→ Board, advisory, or speaking contexts.
→ Internal visibility or external introductions.
The focus is on clarity, credibility, and relevance, not self-promotion.
LINKEDIN PROFILES
Profiles that support evaluation, not distract from it. LinkedIn profiles should reinforce your résumé, not compete with it. Profile work focuses on:
→ Aligning your profile with your résumé narrative.
→ Highlighting experience that attracts the right attention.
→ Reducing noise that can create confusion or misinterpretation.
The goal is consistency and credibility across platforms.
COACHING & STRATEGY
Navigating the human side of the search. Career transitions aren’t only about materials. They also involve strategy, communication, and decision-making. Coaching may include:
→ Strategies to get in front of decision-makers.
→ Interview preparation and positioning.
→ Compensation and offer negotiation.
→ Thinking through timing, trade-offs, and next steps.
Coaching is practical, grounded, and focused on real situations, not generic advice.
HOW ENGAGEMENTS WORK
Services are customized based on:
→ Your experience and career stage.
→ The roles or direction you’re targeting.
→ Where positioning will have the greatest impact.
This is advisory work, not a one-size-fits-all process.
GETTING STARTED
If you’re preparing for a career move and want your experience to be positioned in the strongest possible way, review the process and FAQs to see whether this approach is a fit. From there, we can determine next steps.
PROCESS
A structured approach, tailored to the individual. Strong career materials don’t come from templates or prompts. They come from understanding what you’ve done, what matters most, and how to tell that story clearly and convincingly. The process at Imagemakers, Ink is designed to draw out the right information, shape it into a compelling narrative, and translate it into materials that work in real hiring situations.
STEPS
WHAT THIS PROCESS PRIORITIZES
→ Thoughtful intake
→ Judgment not templates
→ Substance over polish
→ Materials that support real decisions
Lets work together!
If you’re preparing for a career move and want your experience presented in the strongest possible way, review the services and FAQs to see if this approach is a fit. From there, we can discuss next steps.
